Winning digital marketing strategies for beauty and cosmetic brands in 2024

In this blog post, we will draw from our extensive experience working with beauty and cosmetic brands across Europe, providing insights and strategies specifically tailored to your industry. We will delve into the best practices for social media and search engine marketing, offering you a competitive edge in the digital landscape.

The global cosmetics market size was valued at USD 262.21 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2023 to 2030. One of the key factors driving the market expansion during the forecast period is the widespread increase in the adoption of skincare and personal care products along with the rise in the global ageing population.

Facebook and Instagram advertising for beauty and cosmetic companies

Together, Facebook and Instagram are the biggest social media platforms in the world. They offer a powerful algorithm to target potential customers and a wide range of advertising formats, such as Long—and short-form video, single-image advertisements, and carousel advertisements. Most beauty and cosmetic brands should start with Meta (FB+IG) as it is the biggest and most powerful way of selling beauty and cosmetic products. 

If you are doing advertising on Meta, user-generated content and low-fidelity creative assets are the way to go, based on a recent study by Meta.

Google Search marketing for beauty and cosmetic companies

While Meta may be the first choice for beauty and cosmetic brands in digital marketing, Google offers another great channel to find new clients. With Google, brands can get free clicks with search engine optimisation or create pay-per-click campaigns on Google Ads. With Google ads, you can advertise on the search engine itself, YouTube, and thousands, if not millions, of different websites that are members of the Google display networks.

TikTok advertising for beauty and cosmetics companies

Short video format has become a killer format past couple of years for both organic and paid visibility. TikTok was the first company to really build on a short video format, and ever since, it has been growing rapidly. If you are looking for the best strategies to get organic visibility, you should definitely start with TikTok.

Are you looking for an agency for cosmetics or beauty brands?

We have a lot of experience working in the cosmetics and beauty industries in Korea and Europe. We do social media and search engine marketing, for example, with skincare companies. Get in touch with us if you are interested.