Finland is a land of active internet users and for companies to be successful they should invest in their online presence. One way to improve their online presence is to effectively utilize search engine optimization. In this article we will have a look at key aspects of SEO in Finland and then introduce popular SEO services in Finland.
Key Aspects of SEO in Finland
Language
English is widely spoken and Swedish is the second official language, but naturally for the majority Finnish is the main language. Therefore content should be localized and it should be in Finnish in most of the cases. Also, buying from an online store that does not have a Finnish language option can be a blocker for many.
Culture
Culture is something that is difficult for outsiders to understand. Local experts on the other hand know how to push the right buttons to make messaging resonate with the target audience. Language is one thing, but tone of voice and use of words is another. Some phrases from the Anglo-Saxon world might be incomprehensible if just translated without understanding the cultural nuances.
Competition
Competition depends a lot on the industry. Different verticals have very different positions in terms of total addressable market. It is important to tailor offerings carefully to reach the right audience and right decision makers in b to b and find the prospective customers in the b to c market.
Mobile first
Most people use the internet on their mobile phones and that should be taken into consideration. Complicated forms and difficult customer paths that require multiple clicks are a big blocker for success.
Local SEO
Local SEO depends on the business in question. Sometimes it is a good approach to get a foothold in the market, but this is not always the case. Suggestions from local partners can be valuable when considering local SEO options.
Popular SEO services in Finland
Keyword research
Some key terms and phrases have different meanings when translated into Finnish and some words have negative connotations that are not immediately obvious. Keyword research is something that many international companies want their local partners to do for them to avoid misunderstandings and discover new opportunities
On-Page Optimization
Optimizing content and making sure all the necessary keywords are found in the text is very important. Also keyword placement, headings, titles and thorough analysis of the content is paramount to ensure it is thorough and comprehensive. Content optimization is one of the aspects that foreign companies are usually not able to do themselves.
Off-Page Optimization
Building links is still a relevant tactic and local partners can do link research and help acquiring quality links both paid and free. Sometimes native articles might be a good option, but this depends on the case and industry.
Technical SEO
Some companies have their own technical resources, but sometimes they lack technical SEO knowledge. It is often beneficial for SEO professionals to have a look at the website and give their suggestions. In case a company does not have their own technical resources this is something where an SEO partner often implements the changes and improvements.
Finding the right agency - Here is how Gaasly can help
SEO efforts in Finland require local knowledge and knowhow. All the tasks mentioned above are something we are happy to help you with. Alternatively our consultants can also take a more strategic approach and help with market research and with the big picture.
Our work style is flexible, and if you need help with a particular task, do not hesitate to get in touch. We are happy to help with your marketing needs. Get in touch with us and let’s see how we can help. You can read more about our other services here.
Ready to Grow Your Business?
Let's discuss how we can help you achieve your marketing goals with proven strategies and expert guidance.
Schedule a Free Consultation